17 years of commercial leadership · 5 years hospitality founder · 3 years designing AI systems. International hospitality and travel projects across the Americas, Europe and Asia.
From architecture to production — I design and build AI-native systems that run in real hotels, with real guests and real consequences.
Founder, AI architect, and lifelong learner. I built two things on purpose: 17 years leading commercial and marketing teams, and, for five of those years, Gaia Origen — a boutique hotel in Colombia I built with my own hands, from the physical space and brand to the website, operations, go-to-market strategy, and selected automation systems.
Today I design and build AI-native systems for hospitality, agencies, and B2B consulting — combining an MBA-trained commercial lens with hands-on technical execution, verified at every layer.
- 2025 — Present
AI Solutions Architect & Automation Consultant
Ignacio Suárez ConsultingSelf-employed · InternationalDesign and implementation of generative AI and automation systems for hospitality, tourism and service-operations businesses. Focus on AI-native architectures, enterprise RAG, multi-channel conversational agents.
- 2020 — 2025
Founder & Product Architect
Gaia Origen Hotel Glamping & EcolodgeCali, Colombia · Available for acquisitionEnd-to-end founding and construction of the hotel, from concept to real operation — five years building with my own hands: physical space, brand, website, operations, go-to-market, and selected automation systems.
See the Gaia Origen opportunity → - 2020 — 2021
Regional Commercial Manager
Linea AdhesivaValle del Cauca, ColombiaLed the regional commercial strategy with focus on innovation and sales-cycle optimization.
- 2016 — 2020
Commercial & Marketing Director — Specialty Products
Cintandina S.A.Cali, ColombiaLed the commercial team across three cities. Divisional Salesforce implementation. Launched five new product lines.
- 2017
International Consulting
Neel Veterinary HospitalOklahoma, USAFull rebranding and web redesign for one of the leading veterinary hospitals in the United States.
Next11 is the agency and product studio I founded to turn operational challenges into practical AI systems for independent hotels, tour operators and service businesses.
Visit Next11 →HELJA Stay OS
Real case, in production
Iceland
HELJA is a multi-tenant hospitality operating system in production for a boutique hotel in Iceland. It brings together guest messaging over WhatsApp, voice and web; an AI assistant grounded in the hotel's own information; pre-arrival digital check-in with signature and identity verification; dynamic pricing by season and occupancy; and connected booking, payment and operations flows. Built to support a real, independent hotel — from the first inquiry to daily operations.
HostRest360
Productized platform
The productization of HELJA's architecture into a configurable base for independent boutique hotels and glampings — bringing the same guest communication, operations, and pricing capabilities to properties beyond the original case.
Tours & Experiences Platform
Commercial & operational system
A commercial and operational system for tour and experience operators — bringing catalog, pricing rules, bookings, availability and a sales assistant into one controlled platform.
Gaia Origen — a hospitality and sustainability venture I built from the ground up. Five years designing, building, and operating a boutique hotel and glamping ecolodge in Colombia: concept, physical space, brand, website, commercial strategy, guest experience, and selected automation systems — all built end to end.
Gaia Origen is now available for acquisition. It's a proven hospitality asset with an established concept, location, sustainability practice, and operational track record — a real opportunity for the right buyer to take an already-built business forward.
WonderTrip explores how to connect real traveler intent with independent hospitality and tour operators — researching what travelers actually need, turning that into content and distribution, and using what that reveals to help independent businesses capture and convert direct demand better.
A research direction and venture in development, built on the real cases above — not a launched product or a funded business.
Selected venture explorations
Co-Founder, Aurora Mind (2024–2025) — exploration of AI-supported wellbeing and guided experiences. A direction that may be revisited as the work evolves.
.
I design the complete architecture before writing code — schemas, contracts between modules, integration patterns, security boundaries. Implementation is accelerated with AI-native tooling, with verification gating every layer.
Human-in-the-loop, always. AI proposes, the human architect approves. The work is designed and built with verification, guardrails, and traceability at every layer. Next11 Agency OS is the operational backbone of this practice — a personal R&D lab where I validate AI-native patterns before deploying them in client systems.
Quality commitment
No system ships without verification, guardrails, and an audit trail — human review gates every layer.
Personal tooling
Curated library of specialized agent skills — architecture, frontend, backend, AI/RAG, testing, deployment — synced across projects. Each skill encapsulates a pattern validated in real production.
Stack, in brief
Next.js / React, TypeScript, PostgreSQL and pgvector for RAG, multi-agent orchestration with Anthropic Claude and OpenAI, Coolify / Vercel for deployment, Clerk for auth — and a curated library of AI-native development patterns reused across projects.
Research interests
I'm interested in how AI-native systems, hospitality operations, sustainability and travel demand intelligence intersect — questions I approach from real, built cases rather than theory. Open to conversations with academic and research communities working in these areas.
Education
- 2024Advanced Course in Generative AIUCAM Catholic University of San Antonio de Murcia · Spain
- 2015Intensive English ProgramMissouri University of Science & Technology · USA
- 2012International ManagementUniversitat de València · Spain
- 2010 — 2012MBA · Master's in Business AdministrationICESI · Cali, Colombia
- 2005National & International MarketingUniversidad de Manizales · Colombia
.
Building companies and complex architectures takes balance. After five years building Gaia Origen — a hotel designed for guests to reconnect with nature and themselves — I learned that deep work comes from sustained clarity, not constant urgency. That's part of why I work in focused, immersive stretches rather than a single fixed routine.
Outside of client work, I write and shoot @ignachotravel — an editorial look at places, hospitality, and the practice of building while on the move.
Roles, projects & collaborations
Open to roles, projects and collaborations in AI systems, product, automation, and technology for hospitality.
Hospitality & tourism businesses
See what Next11 builds for independent hotels and tour operators.
Research conversations
Academic and research-community conversations on AI, hospitality and travel demand intelligence.
Gaia Origen opportunity
Acquisition inquiries for Gaia Origen.